What is a website conversion?

A website conversion occurs when a visitor completes a desired action on your website, which is specified in your marketing strategy.

This can be a range of actions such as a social follower, newsletter signup, quote request, form submission or purchase on your website (to name a few).

👉🏻  Make your offers clear – When visiting your home page or landing page, visitors should be able to understand why they should do business with you and the benefits of doing so.

👉🏻 Make your CTA pop – Without a clear CTA, visitors may be unsure of how to purchase a product or sign up for a newsletter – and are more likely to abandon your site.

👉🏻 Include testimonials – We’ve always relied on others for advice and confirmation before taking any action, thus having testimonials will likely increase conversions.

👉🏻 Responsive and mobile-friendly design can help you convert. Mobile devices account for more than 40% (depending on your industry this can be higher) of all online transactions.

👉🏻 Website Speed – Page speed is critical to the performance of your website. A speed optimised page improves both the UX and the search engine rankings.

We’re here for you – If you need a hand to get it setup, yell out.